Zendesk


+15
average earned coverage per quarter
30+
media briefings
3
years of collaboration

The Objective

-Raise Zendesk brand awareness in the  Business, Tech and CX media whilst reaching a broader spectrum of press

- Position Zendesk as the key player – as a CX and CRM editor – to support organizations’ digital transformation

- Elevate and diversify topics and engage executives to share their visions on topic beyond CX such as Future of work, management, etc.

The Campaign

Ballou has created a hard-hitting thought leadership & media relations programme, to share Zendesk key messaging across multiple verticals via:

- Thought leadership: showcase Zendesk spokespersons expertise on Future of work, CX Trends, AI, chabots…

- Customer stories: leverage customer stories through interviews to highlights how Zendesk supports its clients’ business strategy by investing on CX.

- Product & Innovation: position Messaging as THE pillars of CX strategy and push Zendesk solutions and innovation.

- Data: leverage Zendesk annual reports - CX Trends, Maturity Research (ESG), Agility - as a key source of interview for the ecosystem. These data are regularly reused on market articles or bylines.

- News- Jump on market news and evergreen to install Zendesk in journalists’ minds

The Results

- Average of 15 pieces of earned coverage secured per quarter from proactive outreach

- Tier 1 coverage secured in Business (JDN, Le Parisien…), Marketing (Relation Client Mag, Stratégies…) or IT (CIO Online, Le Monde Informatique, Informatique News, IT Social…)

Vous souhaitez augmenter votre visibilité ?

Contactez-nous dès aujourd’hui.
60 Gray’s Inn Road
London, WC1X 8AQ
+44 20 7078 7272
infouk@balloupr.com
Ballou PR GmbH
Invalidenstraße 7
10115 Berlin
+49 30 24 63 07 19
infode@balloupr.com
38, rue Etienne Marcel
75002 Paris
+33 1 42 22 24 10
infofr@balloupr.com
60 Gray’s Inn Road
London, WC1X 8AQ
+44 20 7078 7272
infouk@balloupr.com
Ballou PR GmbH
Invalidenstraße 7
10115 Berlin
+49 30 24 63 07 19
infode@balloupr.com
38, rue Etienne Marcel
75002 Paris
+33 1 42 22 24 10
infofr@balloupr.com
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