Last updated: 06 February 2026
This Privacy Policy explains how Ballou (“we”, “us”, “our”) collects, uses and protects your personal data when you visit www.balloupr.com (the “Website”) and/or contact us.
1) Data Controller
Ballou is the data controller for the processing described in this Privacy Policy.
Data Protection contact (DPO): infofr@balloupr.com
2) Publisher
The Website’s Publisher is Cédric Voigt.
3) Personal data we collect
Depending on how you use the Website, we may collect:
- Contact data: first and last name, company, email address, phone number, and the content of your message (when you complete a form or contact us).
- Usage and technical data: IP address, device type, browser type, pages viewed, session duration, referring URL, technical identifiers and server logs.
- Cookies and similar technologies: information about your browsing activity, subject to your choices (see Cookies section).
We do not intentionally collect special category data (as defined under applicable data protection laws). Please do not provide such data via the Website.
4) Why we use your data and legal bases
We process personal data for the following purposes:
- To respond to your requests (contact forms, emails and enquiries) -Legal basis: legitimate interests and/or steps prior to entering into a contract.
- Relationship management and B2B business development (follow-up, communications, meetings) – Legal basis: legitimate interests (B2B outreach) or consent where required.
- Website operation and security (administration, incident prevention, anti-abuse, logs) – Legal basis: legitimate interests.
- Analytics and Website improvement (audience measurement and performance) – Legal basis: consent for non-essential cookies/trackers, including Google Analytics.
5) Cookies and Google Analytics
The Website uses cookies and similar technologies.
Strictly necessary cookies
These cookies are required for the Website to function properly (e.g., security, load balancing). They do not require consent when they are strictly necessary.
Analytics cookies – Google Analytics
We use Google Analytics (Google Ireland Limited / Google LLC) to measure Website usage and understand how visitors interact with the Website (e.g., page views, session duration, interactions, traffic sources).
These cookies are set only if you provide your consent.
You can accept, reject or customise your choices via the cookie banner on your first visit and update your preferences at any time via the link on the bottom of each page, or your browser settings.
6) Who we share data with
Your personal data is accessed by authorised Ballou staff and may be shared with third-party service providers acting as processors, including:
- Hosting: the Website is hosted by Flywheel.
- Analytics: Google Analytics.
We require our processors to implement appropriate confidentiality and security measures.
7) International transfers
Some providers (including those involved in Google Analytics) may process personal data outside the European Economic Area and/or the United Kingdom. Where international transfers take place, we implement appropriate safeguards in accordance with applicable law, including the European Commission’s Standard Contractual Clauses and, where relevant, supplementary measures.
8) Data retention
We keep personal data only for as long as necessary for the purposes described above:
- Enquiries and contact requests: for the time needed to handle your request, then limited archiving (typically 12 to 36 months, depending on the nature of the request).
- B2B prospecting: generally 3 years from your last interaction with us.
- Technical logs and security data: limited periods (typically 6 to 12 months).
- Cookies: retention depends on the cookie category; analytics cookies are retained for up to 13 months (depending on configuration), and your consent choices are stored according to the settings of our consent management tool.
9) Your rights
Depending on your location and applicable law, you may have the right to access, rectify, erase, restrict or object to processing (including objection to direct marketing), and the right to data portability. Where processing is based on consent, you can withdraw your consent at any time.
To exercise your rights, contact: infofr@balloupr.com.
We may request additional information to verify your identity where appropriate.
You also have the right to lodge a complaint with the competent supervisory authority. For the UK, this is the Information Commissioner’s Office (ICO).
10) Security
We implement reasonable technical and organisational measures to protect personal data (access controls, hosting security measures, logging, backups, etc.). However, no system can be guaranteed to be fully secure.
11) Third-party links
The Website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their privacy policies.
12) Updates to this policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top indicates when this version took effect.
13) Contact
For any questions about this Privacy Policy or our data practices, contact: infofr@balloupr.com.