The Results
We secured numerous broadcast interviews on Sky News and the BBC, as well as coverage with the BBC, TechCrunch, Bloomberg, The Daily Telegraph, The Times, The Washington Post, The Independent, WIRED, VICE, Quartz, The Verge, Reuters, CNN, Metro, Business Insider, Vogue, and beyond.
A speaking opportunity for Ecosia’s CEO at Web Summit meant 10 media briefings secured with the likes of The New York Times, Forbes, Bloomberg, BBC, Reuters and the Associated Press.
The total reach of Ballou’s campaign is over 1.57 billion (unique monthly views) helping to drive a steep increase in the number of new user installs (2.5M plus). Ecosia is now able to plant 1 tree every 0.8 seconds, and Ballou’s PR efforts directly led to the funding of over 60,000 new trees.