Insights

As an award-winning agency with decades of experience in PR across Europe, we’re frequently asked to share our experience and knowledge with the media,  clients and the wider comms industry.  This is just a sample of the guidance and insight we’ve provided to clients in the past.

Latest Articles:

B2B and B2C – same ballpark, different game

By Lisa Meisterjahn, Associate Director of Ballou Germany Some tech companies believe that the approach that has worked successfully in gaining PR coverage for their tech proposition targeted at other businesses (B2B – business to business) will work equally well when targeting the consumer (B2C – business to consumer) market.  We disabuse them of this… Read More

PR in the new telco world

A decade ago, talking to the telco press meant your PR company liaising with a very select, specific group of specialist journalists.  The move into unified communications systems means the media sector has widened hugely. At Ballou, we have worked with all the different components of the sector, from carriers to hardware to VOIP, from… Read More

Everything you ever wanted to know about analysts (but were afraid to ask)

You’ve heard the term industry analyst, you know vaguely what they do, you may have even seen one in the wild, but what exactly does an analyst do?  Typically, they do one or all of the following; advise end-user technology buyers on strategic purchases (through conversations and paid-for reports), evaluate financial data to track market… Read More

Deep tech – to infinity, and BEYOND!

Deep tech is one of those terms that we’ve all heard and probably throw around knowledgeably without being entirely sure what it actually is. It has undoubtedly become a catch-all, used and abused by the industry to refer to a huge variety of tech innovation. Roughly, we define deep tech as any company that is… Read More

The deadly sins of ecommerce PR

Over the years we’ve worked with companies at the forefront of ecommerce and helped them gain traction and buy-in.  We’ve worked on those supplying the back-end of the ecommerce business right through to those creating store fronts, like Shopify, to enhance the customer experience.  As a result, we’ve noticed a few common elements that ecommerce… Read More

What’s in a name?

You’ve briefed your PR agency and they’re off, helping you broadcast your message to the world, but you may be feeling a bit uneasy about what on earth all these people are doing.  You’ve entered a bewildering world of abbreviations and jargon and job titles that all sound remarkably similar.  So, what does everyone do… Read More

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