Insights

What’s in a name?

You’ve briefed your PR agency and they’re off, helping you broadcast your message to the world, but you may be feeling a bit uneasy about what on earth all these people are doing.  You’ve entered a bewildering world of abbreviations and jargon and job titles that all sound remarkably similar.  So, what does everyone do… Read More

Is Your PR Covid Safe?

We’re told continually that coronavirus is going to change fundamentally the way in which we live and work.  It’s an anxious time for everyone, and in the midst of it, your PR agency has to work alongside journalists to continue getting your stories out in a timely and seemly manner.  How do you know they’re… Read More

How to write a contributed article (and one which is actually helpful)

Guest posts, op-eds, and contributed articles are effective ways to get yourself and your brand in front of your customers and peers. They also help you build up your reputation as an expert and commentator on a topic or subject area. All of this means it makes perfect sense to see contributed articles as a… Read More

PR – A GUIDE FOR START-UPS

As a technology PR agency, we get approached by many start-ups. Our usual advice? Don’t do PR, yet. It’s an unusual sales tactic for a PR agency, but we work with high-growth and high-value tech companies in corporate, B2C and B2B PR as well as valuation-raising and crisis communication programs and there’s not a great… Read More

5 Ways SEO can help PR

SEO and PR have for a long time been separate disciplines, or at least separate teams who view each other with some suspicion. The two disciplines of SEO and PR aren’t so far apart in reality and in fact by working together, you can turbo boost those elusive rankings. Here are our five key pieces… Read More