Insights

As an award-winning agency with decades of experience in PR across Europe, we’re frequently asked to share our experience and knowledge with the media,  clients and the wider comms industry.  This is just a sample of the guidance and insight we’ve provided to clients in the past.

Latest Articles:

Everything you ever wanted to know about analysts (but were afraid to ask)

You’ve heard the term industry analyst, you know vaguely what they do, you may have even seen one in the wild, but what exactly does an analyst do?  Typically, they do one or all of the following; advise end-user technology buyers on strategic purchases (through conversations and paid-for reports), evaluate financial data to track market… Read More

Deep tech – to infinity, and BEYOND!

Deep tech is one of those terms that we’ve all heard and probably throw around knowledgeably without being entirely sure what it actually is. It has undoubtedly become a catch-all, used and abused by the industry to refer to a huge variety of tech innovation. Roughly, we define deep tech as any company that is… Read More

The deadly sins of ecommerce PR

Over the years we’ve worked with companies at the forefront of ecommerce and helped them gain traction and buy-in.  We’ve worked on those supplying the back-end of the ecommerce business right through to those creating store fronts, like Shopify, to enhance the customer experience.  As a result, we’ve noticed a few common elements that ecommerce… Read More

What’s in a name?

You’ve briefed your PR agency and they’re off, helping you broadcast your message to the world, but you may be feeling a bit uneasy about what on earth all these people are doing.  You’ve entered a bewildering world of abbreviations and jargon and job titles that all sound remarkably similar.  So, what does everyone do… Read More

Is Your PR Covid Safe?

Is Your PR Covid Safe?

We’re told continually that coronavirus is going to change fundamentally the way in which we live and work.  It’s an anxious time for everyone, and in the midst of it, your PR agency has to work alongside journalists to continue getting your stories out in a timely and seemly manner.  How do you know they’re… Read More

How to write a contributed article (and one which is actually helpful)

Guest posts, op-eds, and contributed articles are effective ways to get yourself and your brand in front of your customers and peers. They also help you build up your reputation as an expert and commentator on a topic or subject area. All of this means it makes perfect sense to see contributed articles as a… Read More

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