Hazy

Seed funding and category creation for a UK cybersecurity and data anonymisation specialist.
24
Pieces of coverage
3
Articles in national publications
87
Million total reach

The Objective

When Hazy, a cybersecurity and data anonymisation specialist, needed to raise awareness of data anonymisation and ethical data practises, it approached Ballou to explain the concept in an engaging way.

The Campaign

In response, Ballou crafted a multi-channel campaign with a focus on content creation, targeted media briefings and news hijacking to bolster the CEO and co-founder of Hazy, Harry Keen.

The Results

Success! Hazy was delighted with Ballou’s secured coverage across a wide range of tech, finance and cybersecurity publications, with flagship national coverage in both The Telegraph and Mashable.

Discover what’s possible

Let’s talk. Drop us a line!
60 Gray’s Inn Road
London, WC1X 8AQ
+44 20 7078 7272
infouk@balloupr.com
Ballou PR GmbH
Invalidenstraße 7
10115 Berlin
+49 30 24 63 07 19
infode@balloupr.com
38, rue Etienne Marcel
75002 Paris
+33 1 42 22 24 10
infofr@balloupr.com
60 Gray’s Inn Road
London, WC1X 8AQ
+44 20 7078 7272
infouk@balloupr.com
Ballou PR GmbH
Invalidenstraße 7
10115 Berlin
+49 30 24 63 07 19
infode@balloupr.com
38, rue Etienne Marcel
75002 Paris
+33 1 42 22 24 10
infofr@balloupr.com
chevron-down