Locatee

 
3
Pieces in Bloomberg
2
Pieces in The Times
82
Million international online readership reached (EMEA, US, UK)

The Objective

With Locatee, the objective was to position them as a thought leader in the return-to-the-office narrative, as well as drawing out insights exploring what it would take to attract workers back to the office. On top of this, the campaign intended to look at where hybrid working ranked in terms of employee priorities.

The Campaign

In our work for Locatee, we worked closely with the client to liaise with international market research and data analytics firm YouGov to gain insights into workers’ sentiments towards returning to the office after restrictions were lifted in July 2021. We liaised with a wide range of media to secure interest, ranging from HR, business, proptech and national outlets.

Coverage

The campaign reached over 82 million readers worldwide. As a result of the breadth of data from the survey, , Ballou secured: 

  • 2x pieces in The Times
  • 3x pieces in Bloomberg
  • 1x syndication in The Washington Post

Ballou secured a further bylined piece on the back of the data study in Elite Business, pitched and drafted in-house by the Ballou team.

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60 Gray’s Inn Road
London, WC1X 8AQ
+44 20 7078 7272
infouk@balloupr.com
Ballou PR GmbH
Invalidenstraße 7
10115 Berlin
+49 30 24 63 07 19
infode@balloupr.com
38, rue Etienne Marcel
75002 Paris
+33 1 42 22 24 10
infofr@balloupr.com
60 Gray’s Inn Road
London, WC1X 8AQ
+44 20 7078 7272
infouk@balloupr.com
Ballou PR GmbH
Invalidenstraße 7
10115 Berlin
+49 30 24 63 07 19
infode@balloupr.com
38, rue Etienne Marcel
75002 Paris
+33 1 42 22 24 10
infofr@balloupr.com
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