Malwarebytes

Campaign to increase Malwarebytes’ profile
among its contemporaries.
630
Articles published
(web, print, TV & Radio)
15
Media news hijacking
38
Content distributed from press releases to opinion pieces including soft news

The Objective

Although it was well-known for its cyber-security solutions for customers, Malwarebytes was less known for its B2B offer. As a result, Malwarebytes approached Ballou to help develop its market share in this market.

The Campaign

Ballou leveraged Malwarebytes’ expertise in cyber security, from threats to detecting them at the outset to protecting against them. Working hand in hand with scientists from the Malwarebytes Lab, we were able to develop and provide key influencers with a continuous flow of visionary information and responsive feedback to the latest news.

The Results

In just a year, Ballou changed the perception of Malwarebytes and made it a byword for company cyber security. Malwarebytes obtained, in one year, more than 600 articles (about 2 per day), and about 40 interviews (about 3 per month).

Discover what’s possible

Let’s talk. Drop us a line!
60 Gray’s Inn Road
London, WC1X 8AQ
+44 20 7078 7272
infouk@balloupr.com
Ballou PR GmbH
Invalidenstraße 7
10115 Berlin
+49 30 24 63 07 19
infode@balloupr.com
38, rue Etienne Marcel
75002 Paris
+33 1 42 22 24 10
infofr@balloupr.com
60 Gray’s Inn Road
London, WC1X 8AQ
+44 20 7078 7272
infouk@balloupr.com
Ballou PR GmbH
Invalidenstraße 7
10115 Berlin
+49 30 24 63 07 19
infode@balloupr.com
38, rue Etienne Marcel
75002 Paris
+33 1 42 22 24 10
infofr@balloupr.com
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