Owlet

Launch Owlet in France and showcase their innovative products for babies
50
influencer collaborations
35
pieces of coverage
27%
From 0 to 27% of French followers on Instagram

The Objective

The American brand Owlet engaged Ballou France to launch its smart baby monitor on the French market. Through an influence and PR campaign, we aim to make Owlet known as an innovative brand in the world of childcare, and to position its products as must-haves for parents.

The Campaign

Since the launch in September 2021, Ballou is orchestrating an influencer campaign with around fifty content creators on Instagram. We are targeting mothers and fathers who are sharing their daily parent journey on Instagram and Youtube. In parallel, we are conducting a press relations campaign that aims at supporting new product announcements and the brand's commercial highlights. We organised a press event for the launch of Owlet in September 2021 and to unveil a study about baby sleep, bringing together around ten journalists from the Owlet core target.

The Results

Thanks to a sustained rate of collaborations and the high engagement rates of the selected influencer profiles, 27% of the followers of the brand's European Instagram account are French. In only half a year, our actions generated more than 35 articles in qualitative media (Le Figaro, MagicMaman, Parents, Milk, Au Féminin, ELLE, Le Parisien, etc).

Would you like to expand your brand?

Get in touch with us today.
60 Gray’s Inn Road
London, WC1X 8AQ
+44 20 7078 7272
infouk@balloupr.com
Ballou PR GmbH
Invalidenstraße 7
10115 Berlin
+49 30 24 63 07 19
infode@balloupr.com
38, rue Etienne Marcel
75002 Paris
+33 1 42 22 24 10
infofr@balloupr.com
60 Gray’s Inn Road
London, WC1X 8AQ
+44 20 7078 7272
infouk@balloupr.com
Ballou PR GmbH
Invalidenstraße 7
10115 Berlin
+49 30 24 63 07 19
infode@balloupr.com
38, rue Etienne Marcel
75002 Paris
+33 1 42 22 24 10
infofr@balloupr.com
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