Increasing brand awareness around open source

  • 30 average earned coverage per quarter
  • 5 broadcast opportunities proactively secured (TV & Podcasts)
  • 40 interviews organized proactively including 6 with national daily press (Les Echos, Le Figaro…)

The Objective

Ballou was hired to raise Red Hat’s brand awareness in the IT, financial, telecoms whilst reaching a broader spectrum of press, position Red Hat as the leading Open Source and Hybrid Cloud platform fueled by Kubernetes in the minds of customers across different verticals, and elevate the conversation around Open Source and its culture/principles such as Open Management by positioning Red Hat spokespeoples as the visionary evangelists

The Campaign

Ballou has created a hard-hitting thought leadership & media relations program, which communicates Red Hat’s key messaging across multiple verticals (IT, financial services and telecoms), maintaining a constant stream of qualitative proactive messaging.

The Results

Through a diversity of angles and format, Ballou was able to secure regular proactive opportunities with tier 1 medias to raise Red Hat’s awareness to a new level and towards a more mainstream decision-maker audience.

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