To position reBuy as a key European player in the circular economy.
Pieces of coverage in 3 months, including stories on TV, radio, web and print media
Press trips organised in Berlin with 12 key journalists
Media briefings, including TV, radio, print and online publications
Ballou was asked to raise awareness of reBuy in France and establish the company as a key European player in refurbishment.
Alongside a traditional PR campaign, we opted for branded partnerships, press trips, surveys and infographics.
A team of two consultants from Ballou France achieved overall 233 pieces of coverage in 17 months, securing stories from lifestyle press and key business publications, including Le Parisien, Le Figaro, Grazia, Biba, France 5, RTL, France Inter and BFM TV, etc.