NIU Technologies, the world number one in „smart scooter“ manufacturing, has chosen Ballou PR France and Germany for its corporate and consumer communications in both markets to support the company as it enters the European market.
Since March, Ballou PR has worked with NIU on a structured consumer and corporate PR campaign, which has led to strong coverage results in national, tech, lifestyle, business and automotive media. Within the first 12 weeks of the collaboration, Ballou PR secured 64 pieces of coverage and organised 20 test drives. Coverage appeared in publications such as Süddeutsche Zeitung, Bild Zeitung, Forbes, FrenchWeb and WIRED.
NIU is the world’s leading „smart scooter“ brand with more than 240,000 vehicles sold since its launch in June 2015. The Chinese manufacturer partners with leading brands like Bosch, LG, Panasonic and Samsung.
Ballou PR France is delighted and proud to announce we reinforce our experience in adtech, edtech, e-HR, travel and automotive industries. In Q2, our team won Brigad, the HR platform for caterers, and Comet, an HR tool for finding freelance data analysts on demand.
We were proud to launch Coursera Enterprise in France, which included putting together case studies with L’Oréal and AXA. It was a joy to work with a company revolutionising the way we learn.
In the adtech space, we have won native ad discovery platform Taboola in France and the UK, and are working with The Next Ad in France, which provides automation technology for social media advertising.
We have also expanded our B2C practice by working with Momondo, the global flight comparison website, and drust, the French company that allows you to become a SuperDriver!
We are looking forward to the end of the year and have lots of exciting plans in the pipeline, so stay tuned…
Samsung NEXT, Samsung’s international investment arm dedicated to scaling early-stage technology companies, has engaged Ballou PR to support the launch of its European operations in the UK, Germany and France.
Samsung NEXT Berlin, the company’s first office in Europe, was formally announced at Tech Open Air in Berlin and Ballou coordinated an international campaign around the launch day. The cross-border teams secured and hosted a significant number of briefings and interviews with management both before the announcement and during the event.
Ballou PR secured a total of 88 pieces of coverage across all three markets, including print, online and broadcast. The news was covered in top-tier titles such as Bloomberg, Washington Post, The Guardian, TechCrunch, CNBC, Business Insider UK, Business Insider France, Der Tagesspiegel and L’Usine-Digitale.
Samsung NEXT Berlin will be dedicated to growing and scaling European startups at the cutting edge of technology. Since its inception in 2013, Samsung NEXT has invested in more than 60 companies and has partnered with thousands of entrepreneurs across the globe. The team provides early-stage startups with capital, resources, expertise and connections within Samsung’s ecosystem to help them achieve the next level of success.
Campanda, the world-leading online platform for RV rentals, has selected Ballou PR Germany and France for all corporate and B2C-communications in the French and German markets.
Drawing on Ballou PR’s extensive experience in communicating for platform-based business models as well as for the automotive and travel industries, we will support our new colleagues at Campanda in all communication activities in Germany and France through a coherent international campaign.
The campaign will be driven by two members of our French team and three members of our German team in close collaboration with the respective Campanda offices in both markets.
At www.campanda.com, users can search for RV rental deals around the world or offer their own motorhome or trailer to prospective customers. Campanda works with a large number of businesses and private RV owners in order to deliver the best possible choice. Customers can easily compare price, location and vehicle amenities on the Campanda website and then book their chosen camper online. International customers can choose from eight localized websites in English, German, French, Italian or Spanish.
Ballou PR Germany is now working with Starship Technologies (https://www.starship.xyz), the Estonian-based leading manufacturer of delivery robots. Ballou has already announced Starship’s collaboration with Domino’s Pizza to test the delivery robots in Hamburg.
Transforming the “last mile”
Founded in 2014 by the two Skype founders, Ahti Heinla and Janus Friis, Starship Technologies has developed an autonomous delivery robot that delivers packages, food and other goods within a radius of five km in 15-30 minutes. The delivery robots move autonomously and are monitored in a control centre by people who can intervene at any time to control their behaviour.
Working with Starship allows Ballou Germany to leverage their experience in the logistics and delivery space – current clients also include market leaders in delivery, Liefery and time-matters.
Ballou PR France has expanded its client list by winning B2B briefs for enterprise data and cloud storage solution INFINIDAT and Eureka Certification, which offers certified training on blockchain technology.
INFINIDAT focuses on helping customers to eliminate compromises between cost, capacity, functionality and performance when it comes to their storage, enabling them to focus more on what makes their organisations competitive.
Eureka offers certified courses and training on technologies such as Bitcoin and Ethereum for developers, CIOs and financiers, as blockchain applications become more and more crucial to future businesses.
Ballou has been appointed to develop thought leadership campaigns for both companies, to increase their brand awareness and position them as strategic partners for business and growth in the French market.
We’re pleased to announce that Ballou PR is welcoming another exciting client. Lingumi is a London-based startup and an ambitious player in education technology, looking to revolutionize the way young children learn foreign languages.
Lingumi was founded by Toby Mather, an Oxford graduate in modern languages, and computer scientist Adit Trivedi. Their mission is to enable children all over the world to begin learning English from 2 years old. Their first product, Lingumi Play, was launched in September 2016, and is already an insider’s tip in the German-speaking blogosphere.
“We decided to choose Ballou PR as our partner in communications because of the hands-on mentality of the young team. The team is very experienced in communicating digital topics and provides an excellent network”, said Toby Mather, co-founder and CEO of Lingumi.
The innovative learning programme is based upon scientific research into language acquisition, psycholinguistics, and neurolinguistics. It combines an app with tactile and child-safe Play Cubes that interact with digital activities using Augmented Reality technology, and is designed to be used by parents and children together in order to enhance the children’s learning progress.
Lingumi offers Ballou PR a new and exciting challenge: communicating with a generation that has seen digital change happen in their youth and is now raising the next generation of true digital natives.
We are very pleased to have such an exciting client join our portfolio! Welcome to Ballou PR!
We’re pleased to announce that Ballou PR achieved to win one more exciting client. Lingumi is a London based start-up and a newly founded ambitious player in educational technology looking to revolutionize the way small children learn foreign languages. Lingumi was founded by Toby Mather, Oxford graduate in linguistics, and computer scientist Adit Trivedi whose mission is to enable children all over the world to get to know foreign languages easily. The first product, Lingumi Play, was launched in September 2016, and is already an insider’s tip in the German speaking blogosphere.
“We decided to choose Ballou PR as our partner in communications because of the hands-on mentality of the young team. The team is very experienced in communicating digital topics and provides an excellent network”, said Toby Mather, co-founder and CEO of Lingumi. The innovative learning programme is based upon scientific research regarding language acquisition, psycholinguistics, and neurolinguistics. It uses an app, tactile and childsafe Play Cubes and is designed to be used by parents and children together in order to enhance the children’s learning progress.
Lingumi offers Ballou PR a new and exciting challenge: Communicating to our generation that has seen the digital change happen in their youth and that is now raising the next generation of real digital natives.
We are very pleased and happy to have such an exciting and innovative new client join our portfolio! Welcome to Ballou PR!
Ballou PR can now call the probably most ambitious player in educational tech its very own client: Udacity launched in Germany and is on the mission to create a new approach on online education and bring high-class lectures right to your fingertips. The German Ballou PR office manages the budget for the communication in the DACH-region.
Since April the German office of Ballou PR and the education provider worked together on the entry in the German-speaking markets and planned the launch event at Factory Berlin. As a result international media outlets and press agencies such as dpa, Reuters, DIE ZEIT, Bloomberg, Capital and WIRED attended the event and interviewed Udacity founder Sebastian Thrun. Overall the launch event was a great success with numerous visitors and global coverage.
“We are very satisfied with the collaboration with Ballou PR. We’ve already known the team before and wanted to have a strong partner with a hands-on mentality. Also, the network that Ballou PR provides is excellent”, said Nicolas Dittberner, Country Manager of the DACH-region.
In the future, the communication experts of Ballou PR and Udacity will continue to work together and drive the expansion of the company. Bringing education and digitization to the next level is only one of many goals that the two partners have set their eyes upon.
Udacity was founded by the German Sebastian Thrun in 2012, after he has been lecturing and researching at Stanford University as a Professor for artificial intelligence and machine learning. Before that he was part of Google and involved with the mysterious “Google X”, a creative hub where Google Maps was born and research on self-driving cars was conducted. However, with his own company he wants to renew the landscape of education and introduce “Nanodegrees” which have been created in cooperation with the biggest tech companies around the world in order to equip students for the challenges of the 21st century job market.
We are happy and excited to have such an innovative and ambitious client in our portfolio. Welcome aboard, Udacity!